Creating Accessible Marketing

Extraordinary Bodies – Good Practice and Language Guide

Diverse City and Extraordinary Bodies present a good practice and language guide around disability.

This guide is for our partners, for outside groups, agencies, communities, or indeed for any workspace, to support an understanding of how to use appropriate language and context.

Download Word document > 2018 Good Practice_language Guide
Download Pdf document > 2018 Good Practice_language Guide

Extraordinary Bodies Logo

Shape Arts – Accessible Marketing Guide

Shape Arts provides opportunities and support for disabled artists and cultural organisations, to build a more inclusive and representative cultural sector.
Shape offers a short resource guide for delivering more accessible printed marketing. From point size, to style of type and what to consider when writing your content.

You can download their resource pack as a PDF file here, or visit their website for information.
Find more useful information and guides from Shape on their resources page.

Shape Arts Logo

How to reach D/deaf audiences

We worked with Extraordinary Bodies artist David Ellington to produce a guide in supporting organisations to understand how to reach and engage with Deaf audiences.

Download the guide here as a Word document or PDF file.
Follow David Ellington on Twitter.

Plain English Guides

The Plain English Campaign have been campaigning against gobbledygook, jargon and misleading public information since 1979. They have helped government departments and other official organisations with their documents, reports and publications. They believe that everyone should have access to clear and concise information.

The Plain English Campaign offer a free to download guide: ‘How to write in Plain English Guide’, plus many more guides are available on their website offering plain english writing advice for legal documents, financial documents, reporting and websites.

You can find more free guides here.

A sad face icon, with text around the outside that reads: This is gobbledygook, please use plain English

Easy Read

Easy-Read-Online Limited is the leading company creating easy read documents which are great for people with learning disabilities. They are committed to making information available to people with a learning disability or low literacy in a clear and attractive way.

Find out more on their website about working with people with learning disabilities, and examples of Easy Read Documents. They also offer discounts for small voluntary organisations and charities.

Easy Read Online (logo)

The Culture Hive – Cultural Marketing Advice

The AMA (Arts Marketing Association) manage a free platform known as AMA CultureHive that provides ideas and best practice resources around connecting with audiences.
Claire Hodgson, Co-Artistic Director of Diverse City and Extraordinary Bodies, delivered a provocation around audience diversity for the launch of the AMA’s Audience Diversity Academy

Screen Still of Claire Hodgson, presenting provocation to camera.
Claire Hodgson – Diversity Provocation – Arts Marketing Association